SELLING
Every listing gets the same treatment regardless of price. Here is what that is.
PRICE IT ON EVIDENCE
The comparable sales set the number, not the one you hope for and not the highest opinion you were given. Overpricing costs more than it ever gains.
PREPARE THE PLACE
The small list that actually moves the number — and the expensive renovation that will not pay you back.
SHOOT IT PROPERLY
Professional photography, floor plans and, where it earns its keep, video. Most buyers decide from the photos before they ever book.
LAUNCH THE CAMPAIGN
MLS®, the syndicated portals, paid social targeted to the buyers who search your sector, and my own list.
MANAGE THE OFFERS
Price is one term of several. I read the whole offer — conditions, dates, deposit, the buyer behind it — and tell you which is genuinely strongest.
CLOSE IT
Conditions removed, dates tracked, lawyers coordinated. You should hear from me more than you need to.
START WITH THE NUMBER
Before anything else, you want to know what the place is worth today. That costs nothing and commits you to nothing — and if the answer is “wait a year”, I will say so.